Well, we made it! I'm sure I'm like many business owners who are happy to see 2020 hit the rearview mirror. While this was a year full of unprecedented challenges for so many, it also brought some needed perspective on what matters: our health and the health of our loved ones, both physically and mentally. It also reiterated that I need collegiate sports in my life! It may sound trivial to some, but I love the energy and social comradery of a good, college gameday. It's why I started Kickoff Co back in 2012. Sports are one thing that brings together families, friends and strangers of all different backgrounds for a common theme, to cheer their teams to victory. I miss the sights, sounds and style of gamedays. Hours under a tailgate tent, drink in hand, band marching by with laughs and smiles all around. Anyone else miss those days too? Kickoff Co is getting ready for those days to make a comeback, with a new line of amazing, spirited apparel to make you the envy of the party. I hope 2021 brings us all a year of health and happiness and takes us back to the stadiums we love with the people we love, cheering on the teams we love.